Following a recent daily fantasy contest rewarding a winner with an NFT CryptoPunks, DraftKings Inc (NASDAQ: DKNG) will be holding a contest for another popular non-fungible token.
What happened: The DraftKings NFL Air it Out for an Ape is daily fantasy football competition set for September 19. The contest costs $ 100 to enter and is limited to 2,020 entries.
The winner of the competition will receive the Bored Ape Yacht Club # 4684. The monkey was purchased six days ago by DraftKings for 45.95 Ethereum (CRYPTO: ETH).
Bored monkey # 4684 ranks as the rarest # 7509 monkey out of 10,000 in the series. The monkey features a stunt helmet and gray fur, features only available in 2% and 5% of 10,000 monkeys, respectively.
The current floor price, or lowest selling price, is 33.6 Ethereum, or roughly $ 110,413 for NFT Bored Ape Yacht Club.
The total prize pool for the contest is valued at $ 181,823, with the top 35 players winning money or the Bored Ape. Second and third places will receive $ 2,000 and $ 1,000 respectively. Thirty-fifth place will earn $ 150.
Related Link: Here’s How Many 101 Bored Monkeys Just Sold At Sotheby’s Auction
Why this is important: DraftKings continues to use NFTs as a means of making headlines and potentially attracting new users to its platform.
For many NFT collectors and investors, CryptoPunks and Bored Ape Yacht Club are out of their price range.
DraftKings offered a golf course and an NFL contest to offer a CryptoPunk. The new competition shows that Bored Ape is one of the best NFT projects.
The September 12 contest that yielded a CryptoPunk was filled with 6,440 entries and had a cost of $ 25 to enter.
Co-founder of DraftKings Matt kalish, who has a bored monkey as his Twitter Inc (NYSE: TWTR) profile photo, share contest details on Twitter.
“Contests in the lobby now – tell your friends and support it (play or share) if you want to see more contests like this!” Kalish said.
DraftKings looks set to launch more NFT awards in the future.
The daily sports and fantasy betting company launched its own NFT platform this year with a few big names available to DraftKings customers.