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Yet another non-fungible token (NFT) was signed by a major Hollywood talent agency with the goal of translating crypto collectibles into more traditional entertainment formats.
After Cryptopunks was signed by UTA in August, CAA has now entered into a deal with an NFT company called Jenkins the valet for representation. The art agency will work with the NFT avatar on opportunities in film, television and podcasting, and explore publication opportunities for Jenkins’ debut novel (more details below). The signing was announced on Jenkins’ Twitter Account.
Jenkins, started by the Metaverse-based creative company Pointing laboratories, actually emerged from a separate NFT project called the Bored Monkey Yacht Club (BYAC), which bowed last April.
BYAC is a NFT 10,000 collection of cartoon monkeys living on the Ethereum blockchain that have been programmatically generated from over 170 different visual traits including facial expressions, coloring, clothing, etc. (Jenkins is monkey # 1798, dressed in what appears to be a valet outfit). At launch, the Monkeys were priced at 0.08 ETH, or around $ 250.
Now the NFTs are owned by celebrities like KSI and Stephen curry, and in September, a set of 107 sold for a whopping $ 24.4 million at Sotheby’s. In total, the monkeys accounted for around $ 500 million in aftermarket sales, according to CAA.
News from the Valet Stand:
Jenkins the Valet is proud to be represented by Creative Artists Agency (CAA) through books, film, television, podcasts and more.
CAA is a global leader in talent representation and this Ape service is ready to tell its stories on a bigger stage.
Let’s go. pic.twitter.com/lSc9mJusKX
– Jenkins the valet 🌠(@jenkinsthevalet) September 22, 2021
In addition to the NFTs themselves, Bored Ape owners have access to a membership club, merchandise stores and online games, as well as live events and upcoming physical spaces. What’s also remarkable about Bored Apes is that owners are granted worldwide licenses to create products featuring their characters, or even create spinoff NFT projects.
To this end, Jenkins The Valet created his own NFT project called the Writer’s room, in which NFT Writer’s Room holders will be able to vote on the title, genre and plot of a community generative book written in partnership with a “world-renowned author,” according to the CAA. At launch, there were 6,942 NFT Writer’s Room, each costing 0.07 ETH, or around $ 200. They sold out in six minutes and grossed over $ 1.5 million.
BAYC holders will have the option of allowing their own monkeys to appear in the next book in exchange for royalties. And all owners of Writner’s Room NFT will share in the profits once the book is finalized – the very book the CAA is working to bring to market.
Jenkins will continue to be legally replaced by Danny miller of HWHM + F.
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